20+ Years of Experience. Still Just as Energized.
Our founder, Alan Luster, got his start in the fast-paced world of TV news, where every day was a crash course in speed, storytelling, and staying cool under pressure.
Working in news taught him how to take complex stories and shape them into clear, engaging edits—fast. That same discipline now drives how we work with clients today: with a sharp eye, quick turnaround, and the flexibility to adapt when things shift (as they often do in live production environments).
He went on to work with major brands, lead event video teams, and build 5 Side Productions as a company that combines deep technical skill with thoughtful, people-focused storytelling.